Spotlight on Marisa Sergi / by Haley Smith

Meet Marisa Sergi - owner of RedHead Wines and RedHead brands, who now sells her wine with its sassy and fearless brand personality to several states in the U.S..

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Tell us about RedHead Wines. 

RedHead Brands is a food & beverage company primarily focused on the premium wine market. RHB, with its flagship Red Blend, is poised to redefine the premium wine category - and beyond - by infusing the brand with the distinctive personality of its founder: sassy, smart, friendly and fearless.  RHB's mission is to provide premium products that capture the feisty spirit of a redhead and to communicate with 100% authenticity about everyday life and lifetime aspirations. You can enjoy RedHead "For Life's Sweet and Spicy Moments!"

How did you decide to abandon a 'traditional' career path post grad and go after RedHead?

What pushed me over the edge to resign was that I did not want to look back on my life and have regret.  Post grad I worked for a privately owned winery out in California to gain additional experience, but kept wondering about what life would be like if I pursued RedHead full-time.  I knew if I did not take a leap of faith and attempt to grow my business, I would always wonder "what if?"  It was a huge risk because I did enjoy the job I held at the time, but I am glad I decided to go for it.  

What's next for you and your winery? 

I recently expanded RedHead's sales to West Virginia and am working on reaching other markets in Pennsylvania and Michigan.  My goal is to cultivate the brand at a pace that allows control.  Customer service has been a major influence to the success of the brand thus far.  By growing at a steady pace has allowed my team and I to build strong and strategic relationships.