Spotlight on Jimmy Tomczak

Meet Jimmy Tomczak - He studied neuroscience, invented a product, and now speaks on the subject of his #1 book: embracing the roller coaster of entrepreneurship, life and love.



Who is Jimmy Tomczak?

That’s a great question. I’ll ask it back: Who are you? Do you know who you are and why you’re hear? That’s what I’ve made my life about – asking good questions, and finding good answers – and encouraging other people to do the same. I applied for hundreds of scholarships to pay my way through a Bachelor of Science in Neuroscience at the University of Michigan. But instead of going to med school I invented a product and started my own company. The journey led me on travels, connections, and reflections and I recently wrote about all of it in a number one book, Lakeside and Tide: Inspiration for Living Your Best Life Now. I am super grateful to have the opportunity to speak on this subject. My talks share the importance of the balance between relentlessly growing your business and finding peace and presence now. You can watch my Hero Roundtable presentation here:


You mentioned poetry, what do you mean?

I didn’t write a book in the traditional sense. The book came together over the course of five years. I’d carry a journal with me and write what I saw, felt, or thought. Some of these experiences became lyrical, poetic in a sense. I didn’t think anyone would ever read them but when I started sharing stuff no one ever saw on my first blog, some of the most-read posts were these “poems.” Eventually the became the beginnings of a book. I encourage people to, “feel” as much as they “think” and non-traditional writing is one way to do that. 

Where did that take you?

When the blog grew and grew, I knew I was on to something. And I kept getting asked the same questions about business and self-actualization. I answered them in the book.


What should people be paying attention to right now?

Themselves! Turn off your phone, and turn up your self-reflection. Know yourself and your why so that you can know how to give your greatest gift and serve. Inner reflection and application of this reflection in the real world can make life better for your friends, your family, your community, and ultimately the world.


What do you recommend entrepreneurs learn more about?

Economics and finance. If you don’t understand the deal side and the numbers game, whatever you’re doing likely won’t work – unless you find someone who is an expert at it and you partner with them. Learn as much as you can. In fact, always be learning. Failure is never really “failure” but an opportunity to learn and grow.


Failure is an Opportunity to Learn and Grow:



Can you tell us more about the power of asking good questions?

Yes! My favorite two favorite questions are, 1. Who do you want to spend your time with? And 2. How do you want to spend your time? When you answer these you’ll be much closer to knowing your “why.” Your why will drive you – along with your values, morals, and ethics – and you can use the tools you’ve found and built along the way to find success as you’ve defined it.


Any closing thoughts?

Don’t go the journey alone! Get the help you need. Mentors, friends, fellow entrepreneurs and your family and community – these are the people you want on your team and with you for the long haul.


About Jimmy


Jimmy Tomczak lives to inspire. As inventor, author, and speaker, Jimmy serves doers who want to do more. Jimmy founded Wet Star to help people with big ideas take massive action. He regularly consults with bold brands, startups, and individuals in the marketing, strategy, and innovation space to help them grow.


Jimmy’s been featured in the Wall Street Journal, Entrepreneur Magazine, and CNN and other prominent media outlets. He's also a Crain's 20 in their 20's honoree and Elks National Foundation Alum of the Year. Jimmy was selected to appear and taped for an episode of Shark Tank for his first invention.


He’s given away over 5,000 digital copies of his book, "Lakeside and Tide: Inspiration for Living Your Best Life Now", and shared his story with audiences around the world.


Jimmy’s recent talks focus on teaching how anyone can self-actualize in the present and find a greater sense of peace today.



Monthly learning email signup: 

Lakeside & Tide digital download and hardcover for purchase:

Jimmy Tomczak dot com:

Facebook: @onejimmyt

Instagram: @inspirejimmy

Twitter: @inspirejimmy

Haley Smith