Spotlight on Caroline Creidenberg / by Haley Smith

Meet Caroline Creidenberg, a software developer and the founder of online professional wedding planner Wedfuly.

Tell us about Wedfuly. 

Wedfuly is your professional wedding planner, all online. We're making professional wedding planning accessible to all budgets and all couples by bringing the planners online and streamlining the process. Our planners can help you find quality vendors, who you can communicate with and pay for directly on the platform.

 

Why did you start it?

I could lie and tell you I've been dreaming about weddings and white dresses since I was 5 years old, but the truth is, I approached the wedding world from the tech-side or, rather, the lack-there-of. I studied computer science at the University of Denver and when I started working as a software engineer, I found myself eating lunch alone and not connecting with any of my coworkers. As someone who needs a social working environment and thrives off of human interaction, I started looking for development jobs in more female-dominated industries. When I stumbled upon the wedding industry, I noticed there weren't any tech-forward companies in the space. The more research I did, the better and better the industry looked. After months of interviews with brides-to-be, wedding planners, and wedding vendors, I finally decided to take the plunge and work full-time on it. Since then, Wedfuly has evolved into something that is really changing the way couples plan their wedding.

 

How have you maneuvered the world of tech as a female, and what is your best advice to other female developers?

I found it hard to find "my people" in the tech world, specifically in the software development world, but when I did find them, they were unbelievably supportive. Everyone always says that being a female developer will get you far, but it's sometimes hard for people to look past the biases. With "my people", I was able to use their support to push me along. They no longer saw me as female or male but as a fellow co-worker and software engineer. My advice would be to find that support group that will get you through the rough patches. It's really going to be hard to go at it alone. If you can find the right environment for you, the coding and tech will follow.