Spotlight on Adam Lofquist

Meet Adam Lofquist - Helping organizations create an amazing brand and culture, and the Founder of Social Proof, a tool to help consumers find the best coach.


What is the best piece of professional advice you’ve ever been given, and how has it contributed to your career?

"Your job as a leader is to get out of the way of your team"

This is the foundation for my leadership. What it means is that instead of trying to maintain control as a leader I give it away. I allow the people I work with to take charge and run with it. It is scary but every time that I have done it, I have been impressed by how great they are.

As a leader my job is to not always be up front, telling people what to do. At times it is for me to listen to what my team members need and either get it for them or get it out of their way so they can do their job. 

My view is that as a leader your job is to not get other people to support you but to support other people in what they are doing.

What is your ‘genius space’?

My genius space is being able to combine having fun and making people laugh while still having an impact on the people and organizations I work with. On a personal level it was something that I struggled with for a long time. I never thought that my ability to make people laugh and have fun actually made a difference but it does. When you get people laughing and actually enjoying what they are doing, they open up and become their authentic selves. This is where their genius comes out.

What are your top strategies for networking?

1) Go in with the expectations of getting to know people and nothing else. The people that are just there to get something are easy to spot out.

2) Before you ask for anything, offer to help. In today's world it is very unusual for people to offer help. When you do you build a relationship with that person and prove you are invested in their success.

3) Stay in touch with people and be proactive with it. Do not wait for them to always reach out to you.

Words to live by: "Everyone is just making it up" all of the rules and beliefs in your life are just ideas that one person had and decided to put out there. Stop letting it get in your way.

Best trip you ever took: A trip to Ireland for my friends wedding.

Spirit Animal: A Great White Shark. Okay first off they have an entire week dedicated to them, what other animal can say that? There are no "Ladybug week' on The Discovery Channel, that is for sure. Second, I think it would be great to be an animal that does not really care about anything. It would be great to have that sort of confidence all the time without thinking about it. Third, can we just take a moment to appreciate how much money Sharks in general have made at the box office? I mean Jaws, Deep Blue Sea and the Sharknado series? Sharks are not only killing it in the ocean but in the box office.

Haley Smith