Digital Sales @ NYC
Tribune Publishing is hiring a Digital Sales Planner coordinating digital advertising campaigns for multiple properties. Learn more about the role, including prerequisites and benefits, here.
Apply HERE and let them know that Next Gen sent you.
A Digital Sales Planner acts as the primary point person for the execution of all Digital campaigns. This role is responsible for the coordination of all digital advertising campaigns which include the submission of proposals, assisting management and sales teams with client needs, and working with Marketing, Creative, and Ad Operations teams on implementation and execution. Digital Sales Planners work closely with Sales Associates, Sales Reps, Digital Sales Managers, Marketing, Ad Operations, and other internal teams to provide clients with the most efficient and effective experience when partnering with their respective tronc property.
Build awareness of tronc’s digital offerings and capabilities within the market
Ensure optimal market coverage, increase awareness of services and capabilities, and assist sales team with research and outreach to new partners
Interface with agencies/clients on all aspects of campaign execution and implementation
Work with sales to respond to all RFPs by creating media plans that meet client objectives
Identify site audience/demographics and ideal media mix for advertiser objectives and leverage resources for a competitive advantage
Coordinate the on-time delivery of client proposals
Assist with brainstorming of integrated ideas
Respond to requests about inventory, ad products, creative specifications, etc.
Ensure that media plans include accurate pricing and utilize approved products and available inventory
Manage the creation, implementation, execution, and tracking of campaigns, and work with all levels of client and advertising agency decision makers and influencers
Coordinate with relevant internal departments on all levels of campaign execution (Marketing, Ad Operations, Development, etc.)
Process and manage Insertion Orders utilizing tronc tools and systems (Plus, DFPS, DFP, Nexter, etc.)
Work with Marketing Ideation in brainstorming and implementing innovative and creative campaign executions
Bachelor’s Degree or relevant work experience
Digital experience preferred but not required
Show a high degree of self-motivation and work well within an individual and team environment
Must have a strong customer focus that conveys responsiveness and competence
Exceptional communication skills, both written and verbal
Exceptional presentation skills - creation and delivery
Demonstrate self-direction and ability to work autonomously
Practical knowledge of Microsoft Office products
Organized, with attention to detail and the ability to multi-task
Desire to learn different aspects of digital advertising