Creative Position @ Entrepreneurial Ecosystem
A school igniting entrepreneurial spirit, Draper University is hiring a Marketing Manager tasked with sharing the story of Draper to encourage the growth of its ecosystem. Find out more about the opportunity and how to apply below.
About Draper University:
Draper University was founded by venture capitalist Tim Draper with the mission to inspire people and accelerate ideas by igniting the entrepreneurial spirit globally. Come join 1000+ alumni who have launched their own startups, raised $240+M in venture funding and who work with leading technology companies to foster innovation. Live and learn in Silicon Valley during the 5 week fully immersive program and go from human to hero.
Draper University is seeking a Marketing Manager to expand their team. As the Marketing Manager you will be responsible for telling the world the story of our product. We’re seeking a marketer who has an array of marketing skillsets needed to be successful in this position. This role requires a high level of creativity, attention to detail, and project management skills.
The Marketing Manager would be responsible for:
Build and manage a content calendar that attracts a qualified audience (including blog posts, webinars, infographics, etc.).
Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
Create shareable content appropriate for specific networks to spread both our brand and our content.
Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
Writing/editing various types of articles on a wide range of topics for our blog, and editing other writers’ content.
Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
Manage the strategy and setup of all paid campaigns.
Measure and optimize our paid marketing
Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.
Ability to run effective Facebook & Google Ad campaigns
A passion and strong understanding of the industry and our business' mission.
Excellent communicator and creative thinker
Speak and present both internally and externally to promote the story of our product.
Travel to different events
Additionally, other preferred skills would include:
Adobe illustrator and photoshop
Strong understanding of SEO to improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
Establish a sustainable, strategic approach to PR, connecting with influential media outlets and journalists to place stories about company news and other initiatives.
Location: San Mateo, CA
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