Robin Albin on Brand Strategy

“Many startups say they are not ready to brand, but I strongly believe it's never too early to find your Master Brand.”

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Tell us about your current work:

I am the founder of a branding and innovation agency called Insurgents. And as the name suggests, our goal is to partner with brave business leaders who want to break through barriers and bureaucracy to uncover new worlds of opportunity. We don't think outside the box, we think like there is no box. We work across diverse categories from fashion to food, beauty to banking, toys to tech, hospitality and health. And we specialize in helping startups find their purpose and growth strategy.

The subject area Robin can best help entrepreneurs with is:

Brand Strategy, Marketing. Web Design, Brand Identity

The best piece of professional advice Robin can give is:

Many startups say they are not ready to brand, but I strongly believe it's never too early to find your Master Brand. It will serve as your North Star and most critical guiding concept for everything you do in the future - from business decisions to hiring to messaging. It will help clarify your unfair advantage and unique POV. It will also act help you avoid making costly mistakes. Finding your Master Brand will require you to have a focus and vision. And you may need to pivot from some deeply held beliefs and behaviors - so keep an open mind. But once you land on it, and own it - every decision you make will be clearer and easier going forward. I promise.

Mentor Hype:

I am currently helping launch a DNVB that will reinvent the lighting category from a commodity to a wellness/lifestyle brand.

Words to live by: Don't let the turkeys get you down.
Morning routine: Drink 8 shots of espresso before 6 a.m.
Healthy Habit: Boxing

If you want to get in touch with this mentor:

Connect with Robin on LinkedIn, send her an email, and check out the Insurgents website!

Alex Gordon